Jennifer Macklin

Jennifer Macklin (Downes) is a Senior Research Fellow at BehaviourWorks Australia and Behaviour Lead of Monash Sustainable Development Institute’s Circular Economy Labs. She has over 15 years’ experience in applied behavioural science and social research to develop effective policies and programs for household, organisational and system-wide change towards more circular futures. Jennifer has a particular passion for higher order circular economy practices and business models, along with deep expertise in understanding the application of behavioural insights to consumption, waste prevention and recycling behaviours.