Lars Ljung is a passionate advocate for sustainable innovation and environmental stewardship. Based in Sydney, he plays a key role at Planet Protector, a social enterprise founded in 2016 with a mission to eliminate expanded polystyrene (EPS) from global supply chains.
Lars has been instrumental in the development and expansion of WOOLPACK, a groundbreaking sustainable alternative to EPS. Made from 100% waste crossbred sheep’s wool, WOOLPACK is a high-performance, compostable insulation material designed for temperature-sensitive shipments.
Under Lars’ leadership in product development, WOOLPACK has been successfully applied across a wide range of industries, protecting everything from vaccines and chemotherapy drugs to premium seafood, wine, and, more recently, sustainable building insulation.
Driven by a strong commitment to the circular economy and waste reduction, Lars brings a unique combination of technical expertise and a hands-on approach to sustainable product innovation. His work exemplifies how environmentally conscious design can meet the rigorous demands of modern logistics and construction without compromising performance.
Through his experience, Lars offers valuable insights into how businesses can transition towards more regenerative, low-impact practices, aligning commercial success with positive environmental outcomes.